Author Archives: thoughtintoword

An Intersectional Analysis on Violence

Trigger warning: Profane language + Descriptions and extensive discussion regarding abuse and violence

Finding a non-violent movie is an incredibly difficult task. The top five box office hits of 2012 all contained parental advisories for violence, gore, and frightening/intense scenes. This cultural obsession isn’t new – four of the top five films 50 years ago contained the same warnings (according to IMDb). It seems we are obsessed with violence and it isn’t confined to the media we consume. The number of deaths attributed to violence was 1.6 million people worldwide in 2000. However,  closer analysis reveals that individuals aren’t at equal risk. Violence is more likely to occur to individuals with poor socioeconomic status and women are at greater risk than men (regardless of income level) (Aulette and Wittner, 2012, p.  258). The prevalence of suicide, homicide, warfare, and abuse varies according to cultural and religious influences. Individuals who have witnessed or suffered abuse in the past are more likely to propagate violence.

Violence is a leading cause of death in young- to middle-aged adults worldwide, yet conventional explanations fail to provide adequate reasoning for violent behaviour (Aulette and Wittner, 2012, p. 259). For example, the psychological approach explains violence by focusing on the mental state of the abuser, such as emotional needs to exert power, inability to connect with others, or past experiences with abuse. However, this information is based on samples of predominantly low and middle class racial minorities who are more likely to be charged and prosecuted for their crimes. Furthermore, it often disregards the social contexts and complex personal histories that influence behavior. Lastly, it does not explain why violence is predominantly a male activity; women who are abused or cannot relate to others resort to violence far less frequently than their male counterparts (Aulette and Wittner, 2012, p. 272). The best way to view acts of violence might be as products of strained and asymmetrical power relationships. Power inequality creates positions of dominance and submission. These roles are maintained by oppressing others, often through violence (Aulette and Wittner, 2012, p. 273). This helps to explain why domestic abuse can occur in same-sex relationships and why people in low socioeconomic classes often face more violence.

Viewing violence as an imbalance of power also helps to explain the gendered differences in violence.  Although Western society is progressing toward equal treatment of women and men, men still hold a disproportionate amount of power. This leads to distinct social roles for men and women and contributes to the social construction of gender. If we take this perspective and look at gender as the result of inequality (as opposed to the cause of inequality), it is more apparent why men might resort to violence to preserve their dominant position (Aulette and Wittner, 2012, p. 273).

The gendered differences in violence permeate our everyday interactions. Young boys are encouraged to affirm masculinity through violent sports like football and hockey. Conversely, girls are directed toward less confrontational activities like dance or cheerleading. Banter is sexualized and mockery like “you suck”, “blow me”, or “fuck you” perpetuates the connection between submission and women (Aulette and Wittner, 2012, p. 268). Other social circumstances can also be seen to exacerbate the harm violence can cause within society. Lower class citizens have financial complications and require inexpensive lodging, affordable child care services, and employment to escape violence. Immigrants might require bilingual assistance or language training, and individuals with strong religious conviction may have special dietary needs or require specific living accommodations (Aulette and Wittner, 2012, p. 283).

The judicial system creates further social issues. Immigrants and other non-Anglophones do not always call the police fearing issues or concerns with their citizenship or immigration status. Those involved with gangs or living in areas with low socioeconomic status may fear labels such as “snitch” or “rat” that could put themselves directly in harm’s way (Aulette and Wittner, 2012, p. 283). Furthermore, money spent on prisons and police forces diverts money from shelters, safe-houses, child-care services, welfare, health care, and other services victims of violence need to escape (Aulette and Wittner, 2012, p. 284).

Correctional facilities are a particularly fruitful site for the study of violence and its relationship to our judicial system. Fluffykitty123 has already outlined many issues within the penal system. Men are more likely to be arrested and incarcerated and more likely to serve a sentence at the state or federal level. Women are less likely to be arrested or incarcerated, but this means fewer women’s prisons. This means women are more likely to be incarcerated far from home, making visitations difficult, and often have less (if any) access to libraries, medical care, work out facilities, and more (Aulette and Wittner, 2012, p. 374). Age also plays a role in the justice system. For example, girls are more likely to be arrested for activities that are legal for adults but illegal for minors, such as being out after curfew or drinking underage (Aulette and Wittner, 2012, p. 375).

To begin to fix society’s problem, we need to increase awareness about violence and educate individuals about the intricate issues violence creates. Recently, there has been a slow shift away from incarceration and towards rehabilitation. Programs like “Just Detention” and “HollaBack” are working to bring awareness to issues like sexual abuse in detention and street harassment. After school programs are helping to keep youth away from the streets and the violence they might otherwise be exposed to. Until citizens are prepared to mount a more comprehensive stand against violence– rather than merely acknowledging violence as an issue—violence will continue to propagate.

How aware are you of the violence you are exposed to every day? How does exposure to violence affect your views, beliefs, and behaviours? What type of biases or stereotypes do you see propagated in the media about violence and violent offenders? To challenge your awareness of these issues, critically analyze a media report or newscast regarding an incident of violence. What questions are being asked about the perpetrator? Are socially constructed identities such as race, gender, sexuality, culture, age, ability, or socioeconomic status discussed? Are these characteristics discussed if the offender is not part of a minority, such as if they are white, cisgender, heterosexual, or able? Are comments about the offender positive or negative? How are the victims described? Are victims blamed for the crimes committed against them, and is this blame (or lack thereof) justified?

References:

Aulette, J. R., Wittner, J. (2012). Gendered Worlds. New York: Oxford University Press.

(All other references are linked directly in blog post)

Women in Athletics

a poll recently posted to Facebook

Which would you prefer: finding five dollars or having your hometown WNBA team win the national championship? According to a poll recently posted to my Facebook newsfeed, the consensus is a 97% to 3% split in favour of the money.  A 97% majority is almost unheard of in statistics: only 94% of Americans believe full time employees should be able to make enough money to support their families, and only 96% of Canadians believe access to water should be a human right.

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Sorry kid – the question is women’s basketball vs. a Starbucks grande soy latte.

There is almost no issue the population agrees on with a 94 point margin, so why is there such a resounding aversion to women’s sports? The answer stems from the athletic world’s foundation in hegemonic masculinity. Historically, athletics have been reserved exclusively for men. Women did not participate in the Olympic Games until the introduction of lawn tennis and golf in 1900, and it wasn’t until seven more Olympic Games had passed in 1928 that more female events were introduced. As female athleticism became more acceptable, women were directed into sports that didn’t already feature a strong male presence such as diving and equestrian. Women have had more opportunities for competition as time has progressed, although as mentioned in an earlier blog post there are still clearly defined differences between “male” and “female” competition such as race distances and judgement criteria. This gender dichotomy is not superficially contained to the competitions and competitors. The entire industry is male dominated – commentators, coaches, owners, and referees are roles almost exclusively filled by men.

Unfortunately, athletics are often not expressions of athleticism and competition but are used as a tool to reinforce social constructions of the male gender. Actions in male dominated sports are described with aggressive and combative terms like “shoot”, “explosive”, “fight”, “reload”, and “buried”. The media often emphasizes team conflicts and trash talking (check out Muhammad Ali’s string of famous trash talk moments) and post-game highlights constantly focus on fights or injuries. Androcentrism runs so deep in the world of athletics that poor performances are characterized as feminine: throwing like a girl, running like a girl, or shooting like a girl.

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Many men wish they could throw like this girl.

These inequalities add up. When men lose games it is often attributed to the strength of their opponents as opposed to a question of their own athleticism, but when a female fails to perform it is frequently blamed on nerves or focus. Female dominated sports are often those that involve flexibility or lighter weight, such as dance or equestrian, which generally gives women a biological advantage. Instead of speed or strength, evaluations in these sports are often based on aesthetic appraisal and costumes. Uniforms tend to be tight and small and certain sports demand skirts be worn in place of shorts or pants.

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Or, in some cases, uniform eligibility requires bare butt cheeks.

What might be most telling of the sports world’s views on female athletics are sportscasters’ descriptions of female competition. Women are infantilized with terms like “young woman” and “girls” in ways their “boy” counterparts aren’t. Instead of focusing on their skills, talk centers on husbands and children in the spectator’s stands or on the “lucky men” are who have dated them. After the game winning kick of the 1999 FIFA Women’s World Cup, female soccer player Brandi Chastain pulled off her shirt and swung it in the air in celebration. What should have been the team’s gold winning celebration in the media was hugely overshadowed by talk and replays of the shirtless Brandi’s “strip tease” celebrating on the field.

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Try as they might, male athletes can’t seem to receive this sort of fame.

The reason this cycle is so difficult to overcome is because it is self-propagating. Coverage of men’s sports in the media translates into more male competitions viewed and discussed, feeding back into formal coverage and so on. In addition, this male-dominated sector promotes homosocial relationships between men that females are excluded from, creating another barrier for women. In an earlier blog post, another author discusses her own experience with ridicule and dissuasion in hockey.

A question was posed to me recently asked if it was possible to imagine a world without gender. To extend from this thought, I propose a question to you: Can you imagine what the athletic world would be like without gender?


References:

Shirtless Athlete Collage
Disclaimer
All references are directly linked in the blog if not posted above.

Sexism in advertising – know your enemy.

Advertising demands simplicity because the attention it receives is brief and without context. In a single page or quick film clip, corporations must persuade viewers that a product will, ostensibly, improve their quality of life. To do this, marketing teams divide to conquer… literally. They break down audiences into groups. By categorizing viewers and targeting specific subsets advertisements become powerful to their intended audiences. They wage a guerrilla war, winning over a small and focused group of customers instead of taking on the collective whole.

sexist6

 Dr. Pepper – for misogynists only.

A visually appealing advertisement is good, but an advertisement that makes the viewer feel superior or empowered is better. Based on the target group’s societal niche, marketing teams use a combination of stereotypical scripting, manipulation of basic human drives and desires, and strategic product placement to convince us of their product’s value. The featured product is often the solution to a conflict, or is desired by the protagonists . The employment of this “conflict-solution” strategy in ads is the basis of the battle of the sexes. Viewers identify with the “superior” sex and feel empowered. This not only snubs the percentage of the population that doesn’t relate to such gender-polarized schemas but leads to a negatively-biased impression of the other gender. This prejudice has been implicated as a factor in many social injustices such as rape culture, pornography, and sexual discrimination or harassment. However, thoughtful solutions to this issue do not receive the same attention as victimization often does. Awareness of sexism in advertising and a comprehensive understanding of how advertisements evolved this way is necessary to address this issue.

tie

Duncan, you’ve lost me – am I supposed to want your hood ornament or casually homicidal swagger?

Good advertising is simple. However, simple is not always subtle. Advertisements exploit our basic biological drives for food, sex, and even a sense of belonging. Targets are entertained and amazed by the fulfillment of fundamental desires that businesses claim to satisfy.

American cheese cheese2 cheese3 

You can buy cheese… or CHEESE… or CHEESE!

Society may be angry with the advertising but most would agree that food-porn pictures sell more cheese than the shot of prepackaged cheese slices seen above. This isn’t a new phenomenon – since capitalism arrived with a competitive market, corporations have found ways to manipulate their audience into believing with certainty that their product will enhance their quality of life. This is often at the expense of others, but the tactic has persisted due to its success. We cannot blame advertisers for this; the need to maximize profits and expand markets means that these ads and capitalism are inextricably linked. However, we can look critically at ourselves, the audience—“society”. Why is this tactic so successful?  Why do we allow women to appear as hapless sex toys and men to appear as emotionless imbeciles?

manyogurt

Seriously – where do they hide the cheesecake and pie in these yogurt cups?

Worse still, advertisers employ stereotypes against us in some advertisements but not others. In fact, in some ads these negative stereotypes are supposed to appeal to us. Recall ads when men “discover” microwave dinners because they can’t figure out how to turn on the stove? How many advertisements for women show breasts or a pair of legs as the focal point, as though the female body is so sexy even women fall under its allure?

 tablelegs

Quality rhymes with synecdoche. Coincidence? I think not!

While merchandise has certainly evolved over the last century, advertising hasn’t. Advertising caters to an unconscious biological basis that makes it difficult to resist, and it’s powered by interests that can afford to ignore a few irate protestors. If there were better tricks to advertising, companies would have employed them long ago. So perhaps the delivery shouldn’t be the first step to dealing with this societal issue. Rather, our perception and consumption must be scrutinized. Instead of victimizing ourselves, we need to find a way to bring awareness to the consequences of this advertising in hopes of changing its perception from appeal to disgust. The problem with this step is that we, flawed and fragile humans, often succumb to our passions. We lose constructive conversation to frustrated and enraged arguing, alienating many from an already uncomfortable topic.

Make no mistake, conscious and considerate members of society are in direct competition with a skilled, disciplined, and established force of business interests and advertising executives. These groups have better funding, a bigger following, and no incentive to stop what they are doing. Attempting to promote more responsible advertising in society will require a well-coordinated and powerful response, and awareness is probably a good place to start. One approach is a wave of product mockery online, which conveys serious points through parodies of commercial products. Here’s one for the new iPhone However funny we find these parodies they probably won’t be enough. Still, they’re pretty funny, and they do provide a safe and inviting environment for initiating discussion.

 ads apple mocking campaignsreality living rooms obsession parody ad

Instead of allowing commercials to feed us subconsciously, we need more clever and innovative insight on these advertisements broadcasted just as loudly to see how blind our consumerism has come. Understanding a little more about advertising and its roots, what other ways do you think we can get people to think critically about advertising?

 

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Picture sources (in order of appearance):

http://blogs-images.forbes.com/erikkain/files/2011/10/DrPepperTen.jpg

http://madamepickwickartblog.com/wp-content/uploads/2011/01/buffy2.jpg

http://upload.wikimedia.org/wikipedia/commons/d/d0/Wrapped_American_cheese_slices.jpg

http://weblogs.sun-sentinel.com/features/food/restaurants/blog/Prime%20time%20BurgerRGB.JPG

http://cdn.uproxx.com/wp-content/uploads/2009/03/padma6.jpg

http://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/articles/health_tools/counting_carbs_slideshow/getty_rf_photo_of_man_selecting_yogurt_in_store.jpg

http://img.photobucket.com/albums/v173/metallarissa/Sexist%20Ads/Elle82001HandbagsAd.jpg

http://www.adpunch.org/most-interesting-parody-ads-in-the-world.html