“Boys don’t like girls who are too smart”, this is just one of the many lines from the comedy “ House Bunny, which is a movie about a playboy bunny who ends up being a ‘housemother’ to a sorority house at college. Most people who watch the movie do not question the underlying messages it is expressing but as I am writing this I am watching this movie and questioning it myself: why is this so entertaining for so many people when the messages are so detrimental to so many young and old individuals in society?
Well the answer is simple: we do not care what messages the movie is sending as long as men have a beautiful girl to look and a women have something to idolize and envy. Now this might sound a bit exaggerated but lets think about it… women constantly watch movies, listen to music and read magazines that all tell them who they should be and what they should look like but yet none of us; myself included ever stop filling our heads with this unattainable idea of perfection. That’s essentially what all these messages are, just blueprints on how to be perfect. This idea of perfect is corrupted because it is altered, digitally enhanced and falsified by technicians and beauty artists; now does being made up to look like Barbie make you the definition of perfect?
Take the movie “House Bunny” again as an example; the smart women in that movie have to change their images to be popular and get attention from boys. Shelly their playboy bunny housemother makes them into these ideal perfect girls, who can have everything they want. Now let me ask you this: Is beauty really the only classification for popularity and getting the guy you want?
Check this clip for a preview of their makeovers:
From watching this clip I think it is pretty obvious to see the messages that are being displayed; “ So this is what it feels like to not be invisible…. We weren’t exactly invisible before just the anti-hot”. This is stating to young girls watching this movie that, to be visible by society you need to be hot; beauty is key to be recognized. Is this the kind of message we really want to put into the minds of the young members of society? Is this even the truth; does beauty really make us visible?
Advertising is one area of media that suggests beauty makes us visible; whether it’s older models dressed as innocent sexy children, girls only represented by one part of their bodies or women dressed provocatively. These photos usually have a degrading message or a message that pushes to remind women that they have to fit into this category of beauty.
How about this photo ? Well this photo is telling women that we have the power , yet the focus of the picture is our legs and bodies; many advertisements use a focus point of sexual parts of women’s bodies because the male gaze is on them. I look at the photo and think, ” yes women have the power but not when it concerns matters of intelligence, only when it concerns matters to deal with our bodies and sex.
This caption seems to suggest that working out automatically leads to an increase in one’s self esteem; but what it is really saying is that having a great body will increase the chances of being considered beautiful by the rest of society.
This picture concerns me because a male is trying to give the women a high-five so she will reveal her breasts. The caption is ” Humpday HighFive”, this is shocking because it shows how much our society is okay with the objectification of women. The worst part about it is I found most of these pictures on Facebook because some guys on my Facebook shared them and wrote ‘lol’ on the photos.
After looking at these photos, I have begun to notice a trend, to be beautiful in society you must be skinny and what I mean when I say skinny is a size 00, 0, 1 or 3, basically you must look like a model, perfect hair, skin, facial features; there is no chance for variations when you want to fit into the category. I have become so aware of these advertising trends that I myself am starting to question: why has society not picked up on these unattainable images? I have also noticed that women are sex objects; we are plastered on buses and magazines, billboards, and in advertisements in barely any clothing or nothing at all, which confuses me because companies can plaster these images everywhere; yet child pornography and public nudity are illegal?
I might not know the answer to these questions but I do know that throughout my life, I have tried to fit into these categorical images I have seen everywhere and it has only brought how I view myself down. I am nowhere near a size 3, my skin is not always blemish -free, my hair will never be perfect every single time and I do not look like a model. I have learned that it is not always about what is on the out side, maybe dove was right when they said, “ Beauty is only skin deep”.
Instead of just highlight the negative advertisements, there are a few positive advertisements, which people seem to skip over and forget. The Dove Company is one company that highlights different images of beauty and pushes to raise the self-esteem of girls across the globe. Dove features women of all shapes, sizes and races to put their point across that beauty really is only skin deep. I wonder if society is more or less apt to use Dove products because of their advertising tactics?
Just watch how the media can transform someone into this beautiful advertisement; this is Dove’s attempt to push for true beauty campaigns. Dove hopes to help young teenagers to realize that their ide of beauty is distorted, it’s fake and it’s a trap. A trap that we need to get out of before we hurt ourselves; the bodies we have are beautiful, the way we look is beautiful, we are beautiful as individuals. I hope by making people aware of how distorted beauty is, it will create a change in the media to promote plus- sized models, feature movies where the girls do not have to be hot to be noticed and create advertisements that do not only objectify women.
http://www.youtube.com/watch?v=IHqzlxGGJFo – Real Life beauty right, you tell me ?
Have we ever thought about the effects these images, media and advertisements are having on the people in our society; whether they are teens, middle- school ages or older people, they are affected. I found this video on Youtube and I can say it scared me, it enlightened me and worried me for the future. Young impressionable people do not need to be told by the media that they are not beautiful because they are. The realization of these dangerous mind games is serious; it is potential created a future where meals will be half a salad and women will be 100 pounds; is this really what society is coming to?
I hope this video is an eye-opener to some people ; if we keep supporting the media and advertisers we are only damaging ourselves and potentially killing ourselves. I cannot imagine a future where girls weigh less and less because they are try to comply with the standards of beauty that we are being told to follow, we need to stand up before it is too late.
Lastly, for all the women and men out there: you are beautiful, please believe that and please know that beauty is not the only thing in this world,it will only get you so far, intelligence and personality are needed to survive in this world.
Take care xx
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